A dedicated IP address suggests that you will have a unique numeric identifier on the Internet and that it won't be shared with other people's sites or apps as it happens with a shared hosting account. There are various uses for a dedicated IP - for instance, when an SSL certificate is needed if you have an electronic store and you want to accept online payments or when you have a login form and you want the info that users submit to be encrypted. A dedicated IP address may also be used for other programs, such as a VoIP server, for example. Additionally, it shall supply more credibility and security to your sites, since a network flood to a shared IP will not have any impact on your dedicated IP. If you host your Internet sites with our company and you have your own server, you'll be able to get one or several dedicated IP addresses with simply a couple of mouse clicks and to use them just in case you cannot use the IP included with the server.