According to the policy approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain is registered with must be valid and accurate all the time. Plus, this info is openly visible on WHOIS lookup sites and while this may be OK for corporations, it may not be very acceptable for individuals, since everyone can see their names and their personal home and email addresses, all the more so in an age when identity theft isn’t that rare. That’s why domain registrars have introduced a service that hides the details of their clients without changing them. The service is called Whois Privacy Protection. In case it is activated, people will see the details of the registrar company, not those of the domain owner, if they do a WHOIS lookup. The Whois Privacy Protection service is supported by all generic domain name extensions, but it’s still impossible to conceal your private information with some country-code extensions.